Normsefo Blog

Today, I would like to share with you 10 Strategic Ways you can Build your Online Presence and also Increase your Influence.

1. Social Media Presence – To build your online presence, you just have to maintain a social presence. Create social media accounts and start pages for free that people can like or groups they can join. Some of the common social media platforms are Facebook, Instagram, Pinterest, YouTube, Twitter, TikTok etc. Make posts of your own or share others’ posts but most importantly focus on posting quality content that will add value to your audience.
2. Create a Professional Website or Landing Page – A website or page that clearly conveys your brand message is essential for building your online presence. Now there is really no need to hire a designer or website builder to build one – there are so many website builders with an array of templates to choose from. Tips for a really good website are having great visuals in terms of colors and images, must be mobile friendly (responsive design), clear messaging and engaging content.
3. Apply SEO (Search Engine Optimization) – SEO is simply how you direct customers to your website through search engines (popularly Google). SEO keywords are very important for every website as they drive targeted web traffic to your business for free. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors – the language they use and the type of content they seek. Start by choosing 3 to 6 keywords and including in the copy of your site.
4. Engage in Online Communities or Forums – Join social groups associated with your niche and engage in discussions.
5. Start a Blog – Pick topics you are passionate about and trending topics. If you are not into writing, you could start a video channel on YouTube or start a podcast.
6. Create an Email List – The two most popular ways of gathering email addresses organically are by creating leads by offering specials or irresistible free offers in exchange for their email addresses (it could range from a coupon to free e-book or a free course) and hosting a free webinar that will enable people to sign up for by providing their emails. You can also utilize sign-up forms on your website. Your email list, with information on customer demographics and conversion rates is an essential tip regarding your growth numbers.
7. Increase Your Traffic With Paid Ads – Pay-per-click (PPC) ads allow you to pay for display ads on search engines which appear in the sponsored results section of the search page. When dealing with PPC ads its important to note that you are utilizing keywords and search terms to define and promote your brand above your competitors.
8. Connect With Blog Influencers – Working with bloggers to create genuine, authentic content to promote your business – is a public relations-focused tactic in which the goal is to create brand awareness without having to purchase placement for your branded content. Blog influencers can successfully drive not only awareness but action as well.
9. Use Social Media to Boost Your SEO – Optimize your posts for searches with strong anchors like video clips, articles, photos and relevant keywords. Encourage external inbound linking by sharing high-quality, authoritative content. Make sure you interact with real people and not dummy accounts.
10. Monitor your Online Presence with Key Metrics – You need to monitor and analyze what is working and what’s not. Use tools like Google analytics or Rank checker to analyze your site.

These 10 strategies are very practical and they generate results if used correctly. Start using them and watch your online presence sky-rocket.